2019 Reflection, review and pivot

2019 Reflection, review and pivot

The dream vs the reality

I wonder how many new business owners start their business as I did? With a rather exciting, guns blazing idealistic dream.

Upon reflection and review, I imagined sipping coffee while working with other people in a shared space. Doing what I love with versatile service offerings.

From contracts management, to project management, social media, admin, grants and blog writing.

I dreamt of this amazing flexible lifestyle. Taking the kids to the beach, watching them play, while shooting out a piece of work! I wouldn’t need to be around corporate politics or have meetings for meeting’s sake.
At the conclusion of my first full year in business, I have a confession to make.

I was WRONG. Being a small business owner is hard yards. Yes, there are amazing flexibilities. I’ve been there at the school assemblies and important events. But I can tell you, sand, laptops and young kids near waves while I try to focus on work instead of them…don’t mesh well. In truth, I didn’t know how much I didn’t know. I thought my law degrees and 20 years of business experience would be ample experience to run a business.

Don’t get me wrong, I’ve loved the journey, but now realise it isn’t as clear cut as I imagined.

Here is my year in review:

1.  Purpose and vision

My purpose and vision remain, to support small business owners. So you’re not overwhelmed, having to wear all the hats that small business ownership demands. I love freeing up your precious time providing necessary marketing support.  This allows you to focus on your passion space and growth. After all, this is the reason you started your business.

Reflection: Do you think I stopped to think about how I would not wear all the hats while making this happen for them? Nup!  So now all the advice I am giving my clients, I am planning to take on board more for myself in the coming year.  I’ll increase focus on time management, increase automation, streamline processes and outsource where required.

2. Networking

This year I  started networking.  In the beginning, I was nervous and hated it. I thought I needed to have a sales ‘elevator pitch’. I had been reading on forums and group coaching about how important it is to sell your abilities. (Whilst I’m well aware I need work in this space). I have actually loved the fact that I haven’t had to do this.

Instead, I’ve been building genuine connections with people. Getting to know them and their business. I love listening to their personal values and journey. The right people have and will continue to engage my services, as I come from this authentic space. Networking is something I look forward to now, it is more like catching up with passionate like minded friends.

I’ve been a bit of a networking flirt, due to family and work commitments. This year I have networked with:

  • Sydney Hills Business Mums
  • Hills District Business Empowerment Network
  • MIBA Hills District
  • Sydney Hills Business Chamber
  • I subbed twice for a BNI group too.

I look forward to continuing my networking in 2020. With my youngest now starting school, I know the time will still remain limited. 930-2.30pm is a short workday.

Reading at school, and turning off the computer at 3 pm is high on my priority list. As I strive to create a holistic balance in my life for next year too.

My clients are so important, their work will always be a high priority for me. As they come first, networking opportunities will be strategically planned around working commitments.

3.  Collaborations & contras

A new collaboration with Kym Thompson from Clear View Imaging has been wonderful. She is an amazing local social media photographer. who offers quality photography and social media video clips for all your social media content.

She creates the sets, shoots the pics and I add copy, hashtags, planning and scheduling on the various platforms. I look forward to this taking more shape in 2020.

An awesome contra deal with Rebecca Swanson. I provided the copy for a LinkedIn article, blog and press release. Rebecca gifted me with some amazing coaching.

Blog writing sub-contracting with the amazing copywriter and trainer Leanne Shelton.

I’m super excited for next years collaborations. They are being fleshed out with a couple of different businesses. So watch this space.

I’ve been in discussions with a Government organisation. This is relating to mindset, overwhelm and mental health for small business owners. It’s a space I’m passionate about and will see where this leads.

To that point, there was an amazing FB group I was going to start. Yet, it’s currently benched after several discussions with some very experienced business owners. I’m heeding their advice and for now, and pivoting.

Meanwhile, I’ll be transitioning the concept into guest blogs in 2020. Various business experts will useful and practical information, within their area of expertise. It will be relevant and helpful guidance for the small business owner.

Why? I’m passionate to provide you with tools to create a holistic balance and growth in your personal and business life.

4.  Subcontractors

I have an amazing growing team of Australian Sub-contractors, assisting to provide a second to none service. They assist in the following spaces:

  • Video editing
  • Social media and graphic design
  • Sales, project and admin support

There are two more VA’s (Marketing support and a copywriter), who’ve been screened. They fit the very stringent values and client focus testing. They will join the Versatile team as the business continues to grow.

5. Sydney VA group

I started a Sydney VA Facebook group called the Sydney Virtual Assistant Support Community, which now has 64 members. It provides a local support network for Sydney based virtual assistants.

Amanda Primrose is the other amazing group admin. We have arranged two meetups this year with many more to come in the new year. We’re looking at having marketing and sales support sessions.

Co-working catch-ups within LCA’s will be a focus in the new year, as it can be quite isolating working from home. It’s nice to bounce ideas off someone else and have a laugh and some company too.

6. Perceptions realised

With the experience of stating that I have law degrees, versus stating I’m a VA or I own a VA business. I’ve come to a rather uncomfortable realisation. There’s a perception around the (under) value of VA work. Particularly because people instinctively think $12 p/hr offshore or basic admin.

As such, I’m re-branding slightly in 2020. I still own Versatile VA. However, they’ll be a soft change with the addition of a tag line:

your outsourced marketing support

This will remove the assumption of only admin and make it clearer the value and service offering I’m providing.

As I further niche and refine my services over the years, my long-term clients and new clients alike will reap the benefits. The desire to provide an amazing customer-centred, professional experience will be unaltered.

Another exciting change: I’ll be creating packages for blogs and socials and these will be available early 2020. This is to further streamline and simplify the offering to my clients.

New offerings

Social media and blog writing planning coaching sessions are now available. It starts with a free discovery call where we connect via zoom and nut out a quarterly strategy together. This is still in its infancy and I look forward to providing this service to many more clients in the coming year.
I will also be offering a free social media audit for all new clients. Many more offers to come too including incentives for continuing a retainer agreement.

7. Clients

What a blessing to work with such incredible businesses this year. I work with a variety of industries. From Finance and property sector, recruitment, marketing, coaching and health and wellness.

A huge thank you to you, my clients, for continuing to choose Versatile VA! Thank you for your clear concise communication, your passion for business growth and trust in me with your babies (your business). It’s lovely to feel a member of your team and I love working with each one of you. I’m so lucky to have scored such really lovely people!

Thank you also for the amazing reviews, they mean the world. It has been such a pleasure to provide vital support for your business growth and help to reduce overwhelm.

I am excited to say many of my project clients have indicated they intend to utilise my services again for their next projects.

My target: 5 new retainer clients by June 2019. My sub-contractors sitting in the sidelines can show what they’re made of. I too am looking forward to sinking my teeth into some new projects.

This year I had a client call from another State who was referred to me by someone I didn’t know. This is exciting news for me. She retained my services for a project and I hope to hear from her again in the future.

Growth space

Next year I intend to phone my clients more frequently, to add a more personal touch and check-in. Emails don’t cut it and I always intend to but time gets away. Upon reflection, this is now an important part of the service and is being allocated to the process.

There are some incredible new prospects I’ve recently met for coffee and fingers crossed. So excited by these prospects who are ethically aligned and their passion for their business is abundantly evident. Watch this space. I’d be honoured to work with them.

8. Public speaking

This year I lead one networking group session on time management and goal setting. I received brilliant feedback and gained benefit from it myself.  Read more about the benefit here.

I decided to up the ante and push myself further out of my comfort zone. So I’ll be doing 4 public speaking engagements next year.

9. Continuous learning

Workshops

I have participated in workshops for:

  • SEO
  • Basic bookkeeping
  • Social media marketing
  • Marketing
  • Facebook Ads

Studying

Having completed a full copywriting course via UDEMY earlier this year, I am currently completing a Social Media Management Course via Freelance University. I want to continue expanding my knowledge in all things SEO, social media and copywriting, along with learning about the inner workings of several systems.

I’m now well aware business ownership is a learning journey, a journey of growth, and refinement.  I’ve made my share of mistakes. I have laughed, connected with some absolutely inspiring, supportive and incredible business owners. Collaborated, cried, felt imposter syndrome 1000 times, doubted my abilities and questioned my decisions, felt excitement that I took another step in the right direction. I love my client’s, the challenges and the journey.

Mindset and business are super connected…what a rollercoaster it’s been. Bring on 2020. I have set myself challenges, am excited to continue to grow the business and myself.

Wishing you a happy restorative New Year!

Thank you for listening to my self-indulgent reflection, of a year that was. And after a short break, I look forward to serving and connecting with you next year. On that note, I hope you all enjoy a short break too. We all deserve a break, to spend time with loved ones, to allow ourselves. In fact, we all NEED a break.  Taking time out helps you get back to the reason and mindset of when and why you started the business in the first place and gives you the mental energy to pivot and change when needed.

Support leads to success

7 Benefits of outsourcing work to a virtual assistant (VA)

7 Benefits of outsourcing work to a virtual assistant (VA)

When and why outsourcing work to a Virtual Assistant is smart business decision!

Are you trying to do wear all the hats in your business and yet somehow the dream of owning your own successful business is looking different to the reality?

Have you been dreaming that someone could swoop into your business and rescue you from the mountain of paperwork, emails, digital filing, social media, copywriting and the rest? A person you could trust to keep the business running while you are away for work or pleasure?

It’s likely that you need a virtual assistant! These highly skilled and efficient professionals are the ultimate multi-taskers. They make your life easier by helping your business run more efficiently.

But what exactly does a Versatile virtual assistant (VA) do? What are the benefits of hiring one? And why do you (and your business) need one?

What is a VA?

When I am attending networking events, parties or even when I’m at the shops and someone asks “what do you do?” and I respond with “I’m the proud owner of a virtual assisting business”, the next question is always “What is a virtual assistant (VA)?”

So, let’s start by answering this question with a basic definition:

Please take note of the word ‘person’ NOT robot – if you are looking for the automated robotic type of VA. The one with no personality or soul, you have come to the wrong place! I bid you farewell, as we at Versatile VA have plenty of both. 😉

If you have read The 4-Hour Workweek by Tim Ferriss. Virtual assistants were an integral part of the 2007 bestselling book. Ferriss claimed to have hired virtual assistants to pay his bills, check his emails and run parts of his company.

In fact, in a 2018 report by BankWest Curtain Economic Centre “Future of Work in Australia” “11.6% of the Australian workforce are independent contractors, equivalent to around 1,270,000 workers.” An increasing number of these workers are virtual assistants.

What work can a Virtual Assistant help with?

Virtual Assistants skill sets vary, some are generalists, some specialists and others management VA’s. Some of the most common jobs they perform include:

  • Office administration
  • Secretarial work
  • Transcription/translation
  • Data entry/spreadsheets
  • Appointment bookings
  • Database management
  • Proofreading/editing
  • IT services
  • Blogging
  • Social media support/marketing
  • Graphic design
  • Photo editing
  • SEO
  • Sales and marketing
  • Inbound and outbound phone customer support
  • Website design/management
  • Accounting/payroll
  • HR Admin
  • Project Management

With technological advances and the ability to perform vital business functions in an office less environment, there are incredible benefits VA’s bring to businesses.

Why should you hire a VA?  What are the benefits?

There are a multitude of benefits when hiring a Versatile virtual assistant. Here are a few:

1.   The standard 9-5 business day does not apply

Owning your own business has peaks and toughs. Sometimes you need a piece of work done urgently. Or you want to maximise efficiency by utilising additional hours outside of your standard working hours to give your business a brilliant competitive advantage.

This is but one of the perks of having your own VA. (It’s important to note, most VA’s charge an urgency fee for work which requires an urgent turnaround.) However, pre-arranged after hours work, is how we roll.

2.   You value your time

When you wear all the hats in your business, it can often lead to stress and overwhelm. It often means something isn’t being done with the level of focus it deserves.

While you most likely have the skills necessary to complete both the administrative and specialised tasks. It’s been proven when we are stressed or not at optimum energy, our executive and critical thinking skills suffer.

If your rates are higher than your VA’s, consider how you could be making more money by working on your core business function. Having your own VA creates space for you to work smarter and devote your workday to the key areas of your business requiring your full focus and energy.

3.   Increased productivity

Imagine a rainy day, traffic is delayed, moods are lowered, and irritability increased as the average employee makes their way into the office. Dripping wet and cold they start the day with probably a less than a go getter attitude. You are now paying for them to make a coffee and have a chat with their colleagues about the traffic, the rain, their weekend and so on.

Alternatively, with no travel time a VA is ready to work, possibly donning some attractive Ugg boots, but with a vitality that is unequalled by any rainy day, peak hour traffic suffering employee. Employees can also cost an employer money and resources in non-productive time.

A VA will time track their work, clocking out for toilet breaks, coffee breaks and everything else which is NOT working on your project or task. That means you receive 100% productivity.

We are also business owner’s and have a vested interest in your business’s success. Our business model lies heavily in repeat business and referrals from happy clients.

4.   You only pay for work on your project

Many small businesses have peaks and toughs in busyness, so too their need for business support. The good news is, as your VA is an independent contractor, you can negotiate the terms of their engagement to work within these peaks and toughs. You are no longer paying for twiddling thumbs.

New research, conducted into Australian business productivity by Nitro, revealed; out of the 1000 Australian workers interviewed, productivity pain points costing businesses included:

  • 43% felt wished they could reduce meetings
  • 70% said they lacked proper training
  • 54% impacted by negative workplace culture
  • 48% delayed by outdated technologies and systems
  • An employee earning $80,000 costs a business $5000 in unproductive hours.

Your own VA works productively as:

  • There are no distractions with broader organisational meetings.
  • They are trained and qualified to perform the tasks, or will draft systems and processes as you show them the ropes.
  • They provide their own computers, anti-virus, software programs etc and can easily adapt to the systems the hiring company uses.
  • There are no negative cultural issues to distract them from being passionately focused on achieving brilliant results for their hiring company.

5.   Timezone advantage

Some VA’s work across alternate time zones as another productivity offering. Working around the clock to maximise business productivity. Versatile Virtual Assistants work in Australian NSW time zone. As we only service Australian businesses we can take calls, hold meetings, schedule calendars with ease, because are always only a few hours apart from all the states and Territories. There are some tangible benefits of hiring an Australian VA for your business rather than an overseas counterpart.

6.   Reduced operational costs

Virtual assistants are independent contractors so that means you don’t have to pay for:

  • payroll taxes
  • annual leave
  • sick days
  • insurance
  • office space
  • worker’s compensation
  • other employee benefits
  • equipment costs
  • paid training or bonuses.

As we cover our own expenses, you simply hire a VA to perform a specific job. Pay them for their service, and that’s it. Hiring a VA is a big money-saver and a clever investment decision.

When should I outsource?

Whether you’re an entrepreneur or an executive, time should always be regarded as a valuable commodity. With many balls in the air, how you manage your time will determine your level of productivity. Thus, the best time to hire a Virtual Assistant is now! You might especially want to hire a VA if:

  • You’re overwhelmed by your current workload.
  • You want a collaborative business support, so you’re not doing it all on your own.
  • There’s a backlog of blogs to write, filing, data entry & emails to action or you need someone to manage a project.
  • You want to use your time more productively.
  • You need something done but don’t have the skills or time to do it.

If any of these situations apply to you, there’s no doubt you could get the help you need from a qualified VA. Find out more about outsourcing effectively.

You might think you can’t afford a VA if you have a start-up, or don’t need one if your company is already established, but VAs can be game changers for almost any business. After all, there is truth in the saying, ‘time is money’. If you spend more time supporting your business instead of building it, you’re not maximising your efforts.

Now that you know how beneficial a VA can be for your company, what’s stopping you from hiring one?

With our versatile experience covering over 20 years’ in several industries and business functions from management, contracts, compliance, project management, office administration, blog writing, social media and more, we are more than equipped to assist. More than that, Versatile VA’s genuinely care about your business and its success. We invite you to check out our business services. Whatever type of business you own, we are confident we have the skills to make it run even better. We will be your behind the scenes secret weapon.

At Versatile Marketing you can access customer centric, experienced virtual assistants and online business managers any time you need it without the costs of having an employee. By staying focused on your core business function and outsourcing the rest, you can free up your time for personal breaks and scale your business. We look forward to working with you in the near future!